New ghd Eclipse
The new innovation in hair straightening has arrived!
It's been 12 years since the launch of the very first Good Hair Day ('ghd' for short) straightening irons. The company didn't advertise their product for the first two years after they were released, instead used the performance in salons to create a buzz and word of mouth quickly spread that these were the best straighteners out!
Although the slightly pricey £120 price tag (this was 12 years ago!) shocked a lot of people, once you tried your friends/sisters/hairdressers ghds you were hooked!
I, having started in the hairdressing industry 10 years ago, began to witness the most extraordinary scenes in December. Men coming into salons that they would not even step into normally, gasping:
"Do you sell those straighteners? HDDs? HGDs? Those ones that are £120? My wife is desperate for them, thats all she wants for Christmas!"
We were constantly sold out, as soon as we had a delivery, they were gone.
Fast forward back to the present and every woman on the planet has heard of ghd. 99% of customers that walk through my salon door own a pair, some even two (different colours of course!) I have mothers coming into the salon that tell me their daughters are moving away to university and they are gutted...... Because they are taking their ghds!
So why am I telling you all of this?
Because ghd have done something even more extraordinary, they have completely redesigned their styler and its the most futuristic yet!
Here's a little tease....
...... but check back for more info soon!